11 metrics to measure product-led growth

The product itself becomes the most compelling marketing tool, creating a user experience so valuable that it naturally attracts new users.

Measuring product-led growth (PLG) is essential for businesses that leverage their products as the primary driver for acquisition, conversion, and expansion. PLG strategies focus on the product itself to generate user interest, encourage adoption, and foster customer loyalty. Unlike traditional growth models that heavily rely on sales and marketing effo…